Logo & Brand Design
This is the process that I conduct
Freelance projects that were developed for Companies.
ChargeLessRhino.com
The Challenge
This project was discussed in my UX/UI design portfolio section, which is an ongoing project and you can see the complete process here at chargelessrhino.com. In regards to the logo and branding the client really did not know what direction the company should go, he just had a general concept.
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CLR Logo Design
When I began to tackle the logo I had nothing to go by, not even a company name. I had to come up with a few names for the client to choose from and then the client was able to make it into a LLC. From that point the “Rhino” logo itself had many possible directions it could go, so I began to research logos of rhinos. I began to collect images and placing them in a mood board, which helped me evaluate what direction the brand could have as an effect means of communication for its category.
CLR Brand Guidelines
CLR project was wide open for me to do anything I wished, but that would not help the client get to his goal. So, I returned back from the clouds and focused on what, who, why is CLR – its purpose. You can find more philosophy about branding here on my UX – UI Branding Process.
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BRUTAL BOMAD DIET
The Challenge
This project was discussed in my UX/UI design portfolio section, which is an ongoing project and you can see the complete process here at BRUTAL BOMAD DIET. This was for an affiliate marketing group(s) that wanted to get into the billion dollar diet business. They relied on my experience in marketing and design to come up with the visual concept and how to get it into the market place.
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BOMAD Logo Design
In this project the affiliates explained that this program had many different elements that work into one. They did not want to show many different elements to reflect the program within the logo. Once that concept was understood by me – I asked several questions on how they plan to present it to the world. This was not clear, because they were not sure if they wanted to go with one name “BOMAD” or the whole “Brutal BOMAD Diet” or even “BOMAD DIET.” So, after my research on other brands in the same market - I decided to approach it with a medical-feel style. I went with two distinct colors, so that they would pop in whatever manner they decided to promote it in the future, but keeping “BOMAD” as the feature with the font style and the shadow effects.
BOMAD Brand Guidelines
For the brand guidelines – this was made simpler – because I wanted to create the ever so well known “less is more” concept. Even though the program itself has many elements within the program – I decided not to make the brand guidelines complicated or overwhelming, but to keep is simple. So, that the program itself can feel easy and simple – even though they have the word “BRUTAL” in the logo name.
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iFixMy App Project
The Challenge
This project was discussed in my UX/UI design portfolio section, which is an ongoing project and you can see the complete process here at iFixMy App Project. iFixMy is a clever idea on how to fix anything that you need to know the process on “how to fix my...(you fill the blank)” - in the form of an app on your phone.
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iFixMy Logo Design
On this project the logo concept was always clear – it needed to have a construction zone or fixing theme. Thus, in a bold font, in construction style color and boldness in feel, but I didn’t want to make it perfectly uniform, so I could show a “DIY touch” where all things don’t come out perfect.
iFixMy Brand Guidelines
The brand guidelines could have gone in many different directions – because the theme is a guide to fix anything. After research and the trusty mood boards (which is a collection of images) – I decided on creating an array of similar colors with a clean bold font style that stayed with the construction feel.
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Selected Logos
The Challenge
Below are some logos that the client only wanted an identity for a service or product. Most of these were done quickly, because they just needed something that reflected what the client liked. But, even when the client is in a hurry to get it done – I still think of the future for the client and how this will look on their building, their vehicles, their products, or even their uniforms. I would love to go back and continue to do some tweaks, but that’s just me.
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